Know which ads made money, not just sales
Selixer links each order to the ad that brought it, puts Meta and Google side by side, and measures every campaign on Profit on Ad Spend (ROAS after cost of goods and fees).
Available from Essence · 14-day free trial · No credit card required
What you need: A Meta Ads or Google Ads account. Your plan sets how many ad platforms you can connect.
What Ads & Attribution changes
POAS beside ROAS
ROAS says a campaign won. POAS says whether it made money. See both on every campaign, plus what a new customer really costs.
Order-level attribution
See which campaign and ad brought each order, and compare last-click, first-click, linear, time-decay and position-based models.
Launch with tracking built in
Build Meta and Google campaigns from inside Selixer with tracking already attached, and AI-assisted ad copy, so attribution is right from day one.
From connected to useful
Step 1
Connect Meta and Google
Sign in with each platform. Spend, campaigns and results sync on their own.
Step 2
Orders meet the ads that brought them
Selixer links each Shopify order to its campaign and ad, so every campaign has real sales and real profit against it.
Step 3
Judge campaigns on profit
Compare ROAS with POAS and new-customer cost, then move budget to what earns, or launch new campaigns from Selixer with tracking attached.
Every capability, and the plan it's on
Straight from our pricing data, so this list always matches what each plan unlocks.
Advertising & attribution
Ad dashboard
Spend, revenue and ROAS across Meta and Google in one place.
Conversion funnel
Impressions → clicks → conversions, per platform.
Campaign table
Every campaign with spend, revenue and ROAS.
Profit on Ad Spend (POAS)
True ROAS net of cost of goods and fees. ROAS says a campaign won; POAS says whether it made money.
Customer acquisition cost
What a new customer really costs to acquire.
Ad builder with built-in tracking
Create Meta and Google campaigns from inside Selixer with tracking baked in, so attribution is right from day one. Includes AI-assisted ad copy.
All attribution models
Compare last-click, first-click, linear, time-decay and position-based attribution.
Performance heatmap
The best hours and days to spend.
Ad trends
Daily spend, revenue and ROAS trend lines.
Product-level ad revenue
Which products your ads are actually selling.
Ad cohorts & lifetime value
Cohort lifetime value and repeat-rate by acquisition campaign, and LTV by channel.
Time-lag analysis
How long your ads take to convert.
Campaign comparison
Side-by-side comparison of campaigns.
Ads & Attribution, answered
Which ad platforms are supported?
Meta Ads and Google Ads. The number of connected ad platforms depends on your plan.
Does Selixer change my campaigns?
Only when you ask it to. Reading your accounts is how analytics works; launching or editing a campaign is always an action you take in the ad builder.
Does Selixer send conversions back to Meta and Google?
Yes, to your own accounts. For orders from Meta ads, Selixer sends the purchase to Meta through the Conversions API when nothing else is already sending it. With the extra Google permission, it sends purchase conversions to Google Ads. Both help the platforms optimise on real sales, and one switch under Ads → Tracking turns sending off.
Know what you keep.Then keep more of it.
14-day free trial · No credit card required